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06 Oct 2023

The new chapter of the Nuova Dolce Vita unveiled in the Carlton Cannes Palace


This Sunday, September 24, our loyal customers were able to discover the Carlton Cannes Hotel completely renovated, for the evening presentation of the sublime Roma Spider.

The evening began with the welcome of guests led by a cocktail in the lush gardens of the hotel. Our customers were able to discover exclusive items from the Bang & Olufsen brand resulting from the collaboration with Ferrari, around a glass of champagne and savory canapés.

Around 9pm we headed to the dinner room where 22 tables were nicely set up, in a subdued atmosphere.

The Ferrari Roma Spider reveal show was punctuated by a refined and elegant dance that perfectly embodies the new chapter of the Nuova Dolce Vita.

 

Presented in an Argento Nurburgring dress with a Rosso Ferrari interior and a Rosso Technico roof, the Roma Spider dazzled our guests with its chic configuration and innovative technology.

Indeed, the establishment of a new integrated wind deflector, allowing to considerably reduce the aerodynamic flows inside the cabin, was born with this newborn of Maranello.

Also, its soft top in two-tone sartorial materials from a palette of four colors: Blu, Argento, Marrone, Nero, made its appearance on the Roma Spider.

The soft top is fully automated and retracts in a record time of 13.5 seconds. It is composed of an acoustic fabric of 5 layers for optimal soundproofing.

After a technical presentation dictated by Laurent Hemerijck, After-Sales Director at Ferrari West Europe and a welcome speech by Guillaume Ettori, Sales and Marketing Director of the SF Group, our customers joined us on stage to discover the beautiful Roma Spider in more detail.

Following the discovery of this new model, a refined and meticulous meal, created by Chef Laurent Bunel especially for the occasion, was served.

The spectacle was just as impressive outside, on the forecourt of the Carlton, where exceptional Ferraris such as the Daytona SP3, the 812 Competizione A or the LaFerrari Aperta were on display.

We would like to thank all the Carton Cannes teams who gave life to this evening presentation of the Roma Spider, the photographer and the videographer who immortalized the highlights of the evening and especially our customers who came in large numbers to share this unique moment with us.


Click here to know more about the Roma Spider


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