On July 27, an exceptional event took place for our passionate customers: the Summer Dealer Tour 2024. This memorable road-trip through the French Riviera brought together 13 Ferraris, including an impressive Daytona SP3 and a sublime F12 tdf.

The event started at 9:30 am with a warm welcome and breakfast at the Golf de Cannes Mougins. The participants had the opportunity to meet in a prestigious setting to discuss their common passion before starting the day.

At around 10 a.m., the crews were given their personalized welcome packs, officially marking the beginning of the Summer Dealer Tour. A few minutes later, the engines began to roar as the motorcade set off for the first leg of the road trip.

The morning ride took the participants to Château Saint Martin & Spa, a magnificent estate located in Vence. There, an exquisite lunch awaited them, in a peaceful and refined setting, conducive to relaxation and exchanges.

Around 2:30 p.m., after a lunch rich in flavors, the cars hit the road again for a ride through the hinterland via the unmissable Col de Vence. This ride offered the participants the opportunity to enjoy the picturesque landscapes of the region, in a friendly and relaxed atmosphere.

Finally, at 5:30 p.m., the convoy returned to the Ferrari SF Côte d'Azur dealership to conclude this day full of emotions.

The Summer Dealer Tour 2024 was a real success, bringing together enthusiasts around a day placed under the sign of conviviality and elegance. Each stage was an opportunity to celebrate the art of living on the French Riviera, while honoring sensational cars. We thank all the participants and partners for their presence and enthusiasm, and we hope to see them again at our next events.