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19 Oct 2023

Ferrari : a brand of sharing and unique experiences


The first week of October was full of events and sharing for the SF Group.

Our SF Grand Est team has organised a Dealer Tour to Maranello with about twenty customers and a very exclusive program!

The kick-off was given from the Mulhouse dealership in the direction of the Swiss Alps. At lunchtime, we were warmly welcomed in a typical Swiss restaurant that showcased authentic local delicacies.

The journey continued to the following iconic passes: the Furka Pass by train, the San Gottardo Pass and the Tremola Pass. We concluded this first stop near Lake Lugano, at the elegant Grand Hotel Villa Castagnola 5*, ideally nestled on the shores of the lake.

The start of our second day was marked by a drive along Lake Lugano, followed by a ferry crossing of Lake Como, creating a spectacular break to gaze at the magnificent surrounding peaks. Gradually, Como began to move away from our sight. The exceptional experience of seeing the vehicles loaded onto the ferry added an out-of-this-world dimension to our trip.

We then enjoyed lunch in a typical Italian setting, where the culinary specialties of the region pleasantly surprised us.

To end the day, we continued on to our final destination, Maranello, where the evening was marked by a convivial dinner at the Cavallino followed by an overnight stay at the 4* Hotel Executive Spa.

On Friday October 6th, the teams from the Grand Est and the Côte d'Azur met in Maranello for slightly different activities.

The Dealer Tour ended with a Tailored Factory Tour. An in-depth tour of the Ferrari Factory, allowing you to visit the most private departments of the manufacture. These include the V6/V8 and V12 production lines, the engine assembly lines, the Tailor Made customisation department, the Classiche department and the Prancing Horse Brand's new sports management building.

Meanwhile, a customer took delivery of his Ferrari SF90 Spider in the heart of the factory. Because yes, it is possible to arrange the delivery of your new Ferrari directly to the factory. A unique opportunity to live the Ferrari dream.

Finally, a second customer came to configure his Ferrari Purosangue in the Workshop department to make it even more unique and exclusive.

A compendium of what Ferrari knows how to do and offers to its passionate customers.


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