On May 30, 31 and June 1, our passionate customers had the opportunity to live a unique experience during our Factory Tour by SF Côte d'Azur. This exclusive event combined a spectacular road trip and immersive tours, allowing participants to discover the Ferrari universe in all its facets.

The journey began in Cannes, where participants gathered to take the road to Portofino. This journey along the Mediterranean coast offered breathtaking views and a first gourmet break at the Grand Hotel Miramare. In the afternoon, the convoy continued its route towards Modena, the heart of Ferrari production.

Upon arrival, guests were welcomed into the sumptuous 5* Rua Frati Hotel, where they could relax and enjoy the luxurious facilities. In the evening, a gourmet dinner was organized at the Opera02 restaurant, located in the heart of the Modenese countryside, offering a friendly and refined first evening.

The next day, the long-awaited tour of the Ferrari factory began. Participants had the chance to discover behind the scenes of the production of the famous Ferrari models, from the production lines to the customization and sports management departments, including the Classiche department. Each step of the visit, carefully orchestrated, allowed us to dive into the heart of the innovation and excellence that characterize the brand.

After lunch at Ristorante Cavallino, emblematic for Ferrari enthusiasts, the afternoon was devoted to visiting the Enzo Ferrari Museum. This museum traces the history of the brand and exhibits emblematic models, offering a true immersion into the Ferrari heritage.

The day ended with a dinner at the Rua Frati Hotel, where participants could exchange their impressions and share their common passion.

On the last day, the road trip continued to the Fiorano circuit, Ferrari's private testing venue. Participants had the opportunity to test the capabilities of Ferrari vehicles on this legendary circuit, an exhilarating experience that will remain etched in their memories. The morning ended with lunch at the Antica Moka restaurant, renowned for its traditional cuisine and warm atmosphere.

The return to Cannes marked the end of this exceptional road trip, leaving participants with unforgettable memories and an even stronger passion for Ferrari.