The month of May was marked by three exclusive events, designed for our
Ferrari customers and combining Haute Couture, Formula 1 and unforgettable
festive moments.
Ferrari Style in Monaco
On 21 May, Ferrari inaugurated its ephemeral pop-up store in the lobby of the Fairmont hotel in Monaco for a period of one year. On this occasion, our guests were able to preview the Capsule Charles Leclerc x Ferrari Style collection during a fashion show organised on the rooftop of the hotel in the Nikki Beach establishment. Charles Leclerc was on hand to encourage and congratulate the models on the catwalk, accompanied by Rocco Iannone, Creative Director of Ferrari Style. To round off the day, our customers were able to discover the new boutique and make their purchases.
F1 weekend in Monaco: a different view of the race
From Friday 23 to Sunday 25 May, our customers had the opportunity to experience the Monaco Grand Prix under privileged conditions. Two distinct experiences were on offer:
On Friday, they were immersed in the world of Ferrari from a private suite at the Fairmont, with a direct view of the most legendary hairpin of the Monaco circuit.
On Saturday and Sunday, an exceptional panoramic view from a terrace in the Beau Rivage building.
Depending on their preferences, our guests could choose between the intimate ambience of a suite or a more expansive view of the race. Each option included a top-of-the-range catering service with buffet and refreshments, for an experience that was as gourmet as it was exciting.
Grand Opening
To round off a month rich in emotion, we had the pleasure of
inaugurating our new Ferrari SF Côte d'Azur dealership in Cannes, in a friendly
and elegant atmosphere.
The first evening brought together our most loyal customers as well as Ferrari Top Management and surprise guests such as Charles Leclerc & Julien Fébreau, around a gourmet dinner orchestrated by Da Vittorio in our private Museum. Our guests had the immense surprise of witnessing the reveal of the new 296 Speciale, unveiled by Charles Leclerc.For the occasion, our 6 floors were redesigned by theme. The Racing area highlighted the racing spirit of Scuderia Ferrari, with emblematic models such as the Formula 1, the Le Mans-winning 499P, the FXX-K Evo, the 333SP and the new 296 Challenge. The Tailor Made corner invited guests to discover the refined art of bespoke customisation. The Classic corner paid tribute to the emblematic heritage of historic models. The Supercars & Icona areas showcased the limited editions of the Prancing Horse marque. Finally, Ferrari's Lifestyle department honoured us with its presence on both days by exhibiting the famous Maranello Clutch bag in a range of colours and materials, as well as an artistic exhibition of Ferrari parts including a magnificent Enzo engine.
The second day was marked by several Private View sessions in the style of a Factory Tour in Maranello, where our customers as well as the local press and influencers were able to discover the different areas occupying our 6,000m2 showroom.
A great way to round off the month of May.